SEO 101- What you need to know

What is Google's algorithm and how does it work?

The algorithm is a set of instructions that Google uses to rank websites in search results. It was originally created by computer engineers and programmers, but since then it has been improved and refined over time to create the complex algorithms we see today.



The goal is for users to find what they are looking for while also providing them with more relevant information about their query - such as other searches or related content found on the page. Recent updates have focused on relevance, quality signals, personalization features like AMP (Accelerated Mobile Pages) and social media integration.

How to optimize your site for search engines

There are many factors involved in creating an effective SEO campaign: keyword research; site structure and design; backlinks from authoritative sources all help googles algorithm understand what your site is about and when and where to show it on the Search Engine Results Page.

On-site SEO is the process of designing and developing your website to best perform on the various search engines.

The two main goals for on-site optimization are to get your most important keywords onto the front page of Google search results and to make it as easy as possible for people to find what they are looking for.

There is no point in investing time, money, and effort into an SEO campaign if you have not first done your research and properly setup your website.

How to use keywords effectively in content marketing

Choosing the right key words for your business is one of the most essential aspects in optimizing content marketing.

The best way to use keywords effectively is to ensure that you are using them appropriately, where appropriate means not too much or over stuffing it with keywords and not too little as well.

A couple types of Keywords to keep in mind and use throughout your website copy include Main Keywords, Longtail Keywords (LSI Keywords)

Main Keyword

A Main Keyword is a single keyword phrase that will act as the primary focus of your content.

For example, if you are writing an article about “summer vacation ideas” then summer and vacation would be your main key words.

Longtail Keyword

A Longtail Keyword (LSI keyword) is a phrase that contains two or more words and generally is not as popular as Main Keywords.

For example, if you were writing an article about “summer vacation ideas” then the LSI keyword would be family friendly activities for summer vacations.

Ways to make sure you are not penalized by Google

1)Check Google Search Console for any warnings or errors.

2) Try searching for your website by the exact name.

3) Check your Google Analytics console for a sudden drop in traffic.

Tips for getting links from other sites on the internet

Offer a content upgrade of the post they shared to their followers/subscribers (e.g., an infographic, PDF) in exchange for sharing your article with them.

Create or curate list posts that will appeal to bloggers who are writing about related topics and offer reciprocity by including links back to those sources within your article. Add something new every week so people do not notice you're doing it all at once. 

Find influencers on social media networks such as Facebook and Twitter who have a large following of people interested in similar topic areas and ask if they would share your information with their audience because they "would love the content". Keep track of what you do each day until you see results. 

The importance of using google analytics

It is imperative you analyze your data showcasing what works best for you and what does not.

• -Measure the key metrics like traffic, bounce rate, new visits etc to see what is driving visitors to your site.
• This way you can figure out the best keywords that will generate more traffic for your site.
• Analyze if there are any gaps in what people want to find and fill them with content they will love!

Benefits of using google analytics:

• Find out how well a certain post performs against others when it comes to social media or search engine rankings, which posts drive new visitors to your site etc.
• It gives insight into where customers come from so you know who is coming back and who isn’t coming back as much. It also lets you see what country or region they live in which helps tailor marketing campaigns accordingly.