Local SEO is an off sprout of traditional SEO, using several the same tactics and principles, yet Local SEO adds SEO strategies geared around the local market. These local strategies range from citation campaigns, collaborations, local link building, reputation management, website design and structure just to name a few. 

These activities help businesses serving a geographic area to be more relevant both on and offline, generating exposure and ultimately conversions.  

Local SEO is very important in 2023 and beyond. As search engines and consumer behaviors change, you need to be visible where your customers are. Local SEO helps you build a strong brand across multiple platforms and social profiles. 

This gives your business a wide net of traffic and helps you succeed with your digital marketing efforts. 

Local SEO Services is beneficial for any brick-and-mortar business (restaurants, gyms, events etc.), service-based business, home improvement contractors (HVAC, plumbing, contractors etc.), professional services (doctors, lawyers, CPA etc.)

Typical Local SEO Campaign in 2023 costs $600 - $2500 per month or more depending on the specific needs of the business, competitive landscape, location, and the company’s growth plans. 

Local SEO is extremely effective if done correctly and consistently. Local SEO is essentially brand building on a local scale. This is something national franchises and chains have done for several years now. 

The more someone sees your brand, the more familiar they are with it and the more they trust it. As well the more others reference, review or suggest your brand the more trust you gain. 

Then you just need to be in the right place and time when they are ready to buy. That’s what Local SEO does, builds your brand name while increasing visibility online. This puts your trusted brand at the right place and time when someone need to make a buying decision. 

Local SEO is affected by many of the same things as traditional SEO Content, On-Page Signals, Off-Page Signals, and your Website Structure. Along with Local signals gained from Map Profiles, Citations, Social Profiles and Local Behavioral Signals.

Local SEO and Paid Search both have their purpose and place in a marketing mix. While Local SEO is great for Long-term benefits, Paid Search or ads can give some quick wins.

The importance of Local SEO for small business is undeniable. Local SEO will build your brand presence online, attracting new clients on autopilot.  If you’re a business who has plans of growth or need to maintain a certain revenue level, Local SEO is for you.

We help all types of businesses from Brick-and-Mortar, Service Based, Home Improvement to Professional.

From Lawyers, Doctors, Contractors to Restaurants; if you people to find you online, Local SEO is for you. 

Local SEO will help grow your business through increased visibility online. Most searches online are performed on Google, so having a great presence on their search results is paramount in 2023. This includes in their Map listing and their organic results.

Beyond Google you Need to have a strong consistent presence in other search engines, social networks as well industry and local directories and platforms online. 

Local SEO services will also help you manage your reputation and reviews ensuring you have a great rating and can address any problems.

Local SEO increases sales in a couple ways. First and most obvious is through increasing visibility by making your brand more prominent in the search results. Secondly, helping improve conversion through consistent, credible messaging.

Local SEO puts your Brand as the authority in a local market. So, when a person searches for a solution to their problem, or for a specific product/service, your company shows up. Not only is your company visible but it has a trusted reputation, making you a great solution. 

Everyone benefits from Local SEO if done effectively. The customer will get the most benefits as they will easily be able to find a great solution for their problem, your business. While your business gets the benefits of building a strong brand presence and client acquisition. 

A typical Local SEO Campaign can take between 3-12 weeks, to start seeing results. Assuming you have a website with a little authority and history and a claimed business profile on Google, Bing and Yahoo.

Local SEO is comprised of the same 3 key SEO focuses as your traditional campaigns but added on top is a focus on the local market and specific niche. The main areas of focus are on-site SEO, off-site SEO, and technical SEO.

In addition to the websites Local SEO, we help business with a holistic Local SEO approach. This includes other Local SEO Services such as Reputation Management, Social Media Management, Citation Management and Digital Advertising. 

SEO can be as complex as you make it. When you refine it to its core you get 3 key areas, the 3 C’s, as it’s called.

• Content

• Code

• Credibility

Content is all bits (images, text) of content on your website and off. 

Code is the technical aspects of your website, server etc...

Credibility speaks to your authority in your niche. Both on your website and across the internet. 

SEO can be broken down into 3 main areas of focus On-site, Off-site & Technical SEO

On-site SEO is related to anything on your website such as images, text, blog articles 

Off-Site SEO These activities happen off your website and include backlink campaigns, Sponsorships, Outreach

Technical SEO focuses on the indexing and crawling of your website. 

While there is definite separation in these areas. These 3 SEO types overlap, and some tasks are related to 1,2 or all 3 of these focuses. 

SEO Tools come in abundance. Just like any other trade or skillset, there are tools of the trade. 

In the SEO world you can find tools for every aspect of the process or tools that can evaluate numerous areas at once such as AHREFs. Their tool can evaluate your website and/or your competitors’ website. They give you great insights into how you can compete better with backlink profiling, Keyword research and much more.   

Again, their a ton of tools and browser extensions you can use for SEO. Some have free versions while others are paid services.