Local SEO Audit

We offer Local SEO Services for business across all industries, from professional services such as dental or legal to home service companies and brick & mortar companies of all types.

Our Local SEO Audit will check 6 key components of Local SEO. Consider this a health check-up for your online presence with an easy-to-understand report, highlighting areas for improvement.

Our reporting platform starts with this Local SEO Audit and allows any business to run a “website health check”. For our clients we offer a Local SEO dashboard giving them transparency into our progress and local SEO agencies efforts.

The 6 most impactful areas a business can focus on for an optimal web presence, enjoying the full benefits of a Local SEO Service.

• Links & Authority
• Organic Ranking
• Local Listings
• Reputation Management
• Google My Business
• On-Site SEO

Links & Authority

Links are one of the most important ranking factors for a business. A backlink or “link” occurs when another website links back to your website. Keep in mind not all backlinks are created equal in the eyes of Google and other search engines.

While there was a day when you could buy 1000 or 5000 backlinks from spammy SEO services and they would actually work! Those days are long gone, thankfully.

A great backlink profile in Local SEO has not only a good quantity of backlinks but links from trusted sources, industry specific and from sources as local as possible.

Our report will use a couple industry leading software platforms to gather and calculate your backlink profile and authority. While there are numerous tools on the market that we use to cross reference our websites. This is a great overview and starting point for any local business.

Organic Ranking

The organic rankings of your website are still especially important to your overall SEO strategy. While we see Google and the other Search Engines put more ads and map listings above the organic website positions, these positions still hold tremendous value.

Many consumers skip right over the ads and map listings and scout the 1^st page of the SERPS for the best local website. This is where you want to be, showing your local dominance.

Our Local SEO Audit will look at your top 5 Keywords and how your website ranks across Google, Google Mobile, Google Maps, Bing & Bing Local. All this information in an easy-to-read format that shows your position and your map position.

Local Listings

Your local listings are particularly important to your overall success in Local SEO. These listings can be found in directories across the internet and should have consistent Name Address & Phone (NAP).

This is another Local SEO area that has changed over the last 5-7 years. Recently the importance of having consistent quality listings over quantity has increased exponentially.

Our Local SEO Audit will look at your businesses NAP across the top 20 website directories. The report will quickly show if your listing is found, claimed, consistent or has errors.

This report makes it easy for you to identify which listings you need to log-in and fix or create. While this can be exhilarating work, if your just too busy, we can take all the stress out of the process and help. Contact us to find out more about our Citation Management Services.

Reputation Management

Social Media and other review sites present a unique opportunity for businesses to prove themselves before ever interacting with a consumer. Most consumers are digital warriors scanning the internets various sites to research a problem or find a solution.

When it comes to your business, they can easily see how well established your business is, what it offers, what other people are saying about it and how you respond to your audience.

That is a whole lot of information! How can a business owner who wears too many hats already manage all these channels? The first step is to know what platforms are important and that your business is listed. Then you want to gain reviews, monitor your listings, and interact with your consumers.

The Local SEO Audit, your about to run, will identify 5 top review sites and if your company is listed along with the average star rating. Additionally, it will show you your last 10 reviews across these websites.

This report gives you the insights needed to start professionally managing your online reputation. Reviews are one of the biggest deciding factors for consumers when evaluating who to call. As well they hold more and more importance in your local map rankings.

Gaining new reviews can be a challenge or can feel out of your control, after all you want honest reviews not a bunch of fake garbage ones you bought online.

The best way to get reviews is through engagement. Rather that is asking for them on-site or in a professional follow-up process. The outreach process can become a time drain for many business owners. Contact us to find out how we can help set-up a review gathering machine.

Google My Business

The free listing you can set-up through Google My Business is a central piece in your online success. This listing is the most important for any business to get setup and verified. This is where you can reply to reviews you get on Google and so much more.

While setting this listing up is free, optimizing it correctly is vital to your success. Your local SEO Audit will show you the key metrics in your listing and the top 10 competitors. This insight allows you to compare the top 10 map listings, their key metrics vs yours, and what adjustments you might want to make to rank better.

Showing you if the listing is verified, quantity of photos, review count, average star rating and main category. These metrics provide a great benchmark for your Google Business listing and the competitive landscape.

This Local SEO Audit gives limited data, which is insightful and useful, our clients have access to a much more in-depth report, showing their map ranking across 5 main Keyword’s and in-depth analysis of their Google My Business Profile. Contact us to find out more!

On-Site SEO

The on-site portion of the Local SEO Audit is detailed overview of the technical SEO of your website.

Google is continuously updating their algorithm to provide for a better consumer experience. These updates make it important for an SEO agency and business owner to monitor the technical requirements of each update and if their website is compliant or up-to date.

Some of the recent updates have made mobile indexing more important, while page load speed is increasing in importance. A big update is schedule to come out in the next couple months making your websites page load speed even more important!

How do you keep up, this report is a great starting point. It will list off the main technical SEO aspects and any errors on your website. If there are errors found, it will show you what page those are on and what type of error. This gives you the ability to log-in and fix your technical SEO page by page.

If you’re like the rest of our clients, you have better things to do with your time than figure out the technical SEO of your website. Let us help get your website dialed in, you can sip a cold one monitoring our progress along the way. 

Stay tuned for highlights of our client platform coming soon!



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