Look for all the platforms the business is listed in the quality of those reviews the frequency as well as the average star rating. 

There are a couple ways to do this first through Google searching the “business name plus reviews” and then researching the results are verified, accurate and actually listed on the important platforms.

Secondly, using a local SEO service designed to manage your reviews across the Internet. This makes it easier as the reviews are aggregated into one place giving you visibility and strategic vision to move forward with.

So why is being responsive so important in 2023 for your review management strategy well 57% of customers say they likely would not use a business who did not respond to any of its reviews.

Showing an active, genuinely caring presence is good customer service online, which is visible to the whole world.

While some reviews are easier to respond to than others even the fraudulently left reviews should be responded to and dealt with on the appropriate platform. showing your engagement and care for each situation will go a long way and setting up a positive reputation.

The three most common review platforms are Google Facebook and Yelp along with any industry specific review platforms and this is what your review strategy should be geared around.

Review campaigns are the same as other marketing campaigns, they start with a realistic goal. Ideally a goal you can backward engineer to see the path towards accomplishment. One goal business owner might have is to gain a certain number of 5-star reviews in a specific time frame targeted to a certain platform such as Google.

Another benefit of a review management platform is it gives you real-time results throughout the campaign. Then after the campaign, it provides the reporting needed to make strategic adjustments going forward.